Madrí Excepcional brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Madrí Excepcional is at 38% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Madrí Excepcional in the UK?
In total, 10% of UK beer drinkers say they like Madrí Excepcional. However, in actuality, among the 38% of UK respondents who know Madrí Excepcional, 26% of people like the brand.
What is the usage share of Madrí Excepcional in the UK?
All in all, 8% of beer drinkers in the UK use Madrí Excepcional. That means, of the 38% who know the brand, 21% use them.
How loyal are the drinkers of Madrí Excepcional?
Around 7% of beer drinkers in the UK say they are likely to use Madrí Excepcional again. Set in relation to the 8% usage share of the brand, this means that 88% of their drinkers show loyalty to the brand.
What's the buzz around Madrí Excepcional in the UK?
In August 2022, about 5% of UK beer drinkers had heard about Madrí Excepcional in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Madrí Excepcional in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.