BioSmiley brand profile in Germany 2022
How high is the brand awareness of BioSmiley in Germany?
When it comes to organic food eaters, brand awareness of BioSmiley is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BioSmiley in Germany?
In total, 4% of German organic food eaters say they like BioSmiley. However, in actuality, among the 36% of German respondents who know BioSmiley, 11% of people like the brand.
What is the usage share of BioSmiley in Germany?
All in all, 5% of organic food eaters in Germany use BioSmiley. That means, of the 36% who know the brand, 14% use them.
How loyal are the consumers of BioSmiley?
Around 3% of organic food eaters in Germany say they are likely to use BioSmiley again. Set in relation to the 5% usage share of the brand, this means that 60% of their consumers show loyalty to the brand.
What's the buzz around BioSmiley in Germany?
In August 2022, about 5% of German organic food eaters had heard about BioSmiley in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around BioSmiley in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of BioSmiley is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BioSmiley in Germany?
In total, 4% of German organic food eaters say they like BioSmiley. However, in actuality, among the 36% of German respondents who know BioSmiley, 11% of people like the brand.
What is the usage share of BioSmiley in Germany?
All in all, 5% of organic food eaters in Germany use BioSmiley. That means, of the 36% who know the brand, 14% use them.
How loyal are the consumers of BioSmiley?
Around 3% of organic food eaters in Germany say they are likely to use BioSmiley again. Set in relation to the 5% usage share of the brand, this means that 60% of their consumers show loyalty to the brand.
What's the buzz around BioSmiley in Germany?
In August 2022, about 5% of German organic food eaters had heard about BioSmiley in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around BioSmiley in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
