BIO SONNE brand profile in Germany 2022
When it comes to organic food eaters, brand awareness of BIO SONNE is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BIO SONNE in Germany?
In total, 5% of German organic food eaters say they like BIO SONNE. However, in actuality, among the 24% of German respondents who know BIO SONNE, 21% of people like the brand.
What is the usage share of BIO SONNE in Germany?
All in all, 5% of organic food eaters in Germany use BIO SONNE. That means, of the 24% who know the brand, 21% use them.
How loyal are the consumers of BIO SONNE?
Around 3% of organic food eaters in Germany say they are likely to use BIO SONNE again. Set in relation to the 5% usage share of the brand, this means that 60% of their consumers show loyalty to the brand.
What's the buzz around BIO SONNE in Germany?
In August 2022, about 3% of German organic food eaters had heard about BIO SONNE in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around BIO SONNE in Germany.
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