Dos Equis brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Dos Equis is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dos Equis in the United States?
In total, 17% of U.S. beer drinkers say they like Dos Equis. However, in actuality, among the 67% of U.S. respondents who know Dos Equis, 25% of people like the brand.
What is the usage share of Dos Equis in the United States?
All in all, 15% of beer drinkers in the United States use Dos Equis. That means, of the 67% who know the brand, 22% use them.
How loyal are the drinkers of Dos Equis?
Around 11% of beer drinkers in the United States say they are likely to use Dos Equis again. Set in relation to the 15% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Dos Equis in the United States?
In August 2022, about 17% of U.S. beer drinkers had heard about Dos Equis in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Dos Equis in the United States.
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