Busch brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Busch is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Busch in the United States?
In total, 19% of U.S. beer drinkers say they like Busch. However, in actuality, among the 80% of U.S. respondents who know Busch, 24% of people like the brand.
What is the usage share of Busch in the United States?
All in all, 15% of beer drinkers in the United States use Busch. That means, of the 80% who know the brand, 19% use them.
How loyal are the drinkers of Busch?
Around 11% of beer drinkers in the United States say they are likely to use Busch again. Set in relation to the 15% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Busch in the United States?
In August 2022, about 13% of U.S. beer drinkers had heard about Busch in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Busch in the United States.
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