Amstel brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Amstel is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amstel in the UK?
In total, 24% of UK beer drinkers say they like Amstel. However, in actuality, among the 81% of UK respondents who know Amstel, 30% of people like the brand.
What is the usage share of Amstel in the UK?
All in all, 18% of beer drinkers in the UK use Amstel. That means, of the 81% who know the brand, 22% use them.
How loyal are the drinkers of Amstel?
Around 15% of beer drinkers in the UK say they are likely to use Amstel again. Set in relation to the 18% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Amstel in the UK?
In August 2022, about 9% of UK beer drinkers had heard about Amstel in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Amstel in the UK.
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