Foster's brand profile in the UK 2022
How high is the brand awareness of Foster's in the UK?
When it comes to beer drinkers, brand awareness of Foster's is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Foster's in the UK?
In total, 25% of UK beer drinkers say they like Foster's. However, in actuality, among the 90% of UK respondents who know Foster's, 28% of people like the brand.
What is the usage share of Foster's in the UK?
All in all, 20% of beer drinkers in the UK use Foster's. That means, of the 90% who know the brand, 22% use them.
How loyal are the drinkers of Foster's?
Around 15% of beer drinkers in the UK say they are likely to use Foster's again. Set in relation to the 20% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Foster's in the UK?
In August 2022, about 9% of UK beer drinkers had heard about Foster's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Foster's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Foster's is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Foster's in the UK?
In total, 25% of UK beer drinkers say they like Foster's. However, in actuality, among the 90% of UK respondents who know Foster's, 28% of people like the brand.
What is the usage share of Foster's in the UK?
All in all, 20% of beer drinkers in the UK use Foster's. That means, of the 90% who know the brand, 22% use them.
How loyal are the drinkers of Foster's?
Around 15% of beer drinkers in the UK say they are likely to use Foster's again. Set in relation to the 20% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Foster's in the UK?
In August 2022, about 9% of UK beer drinkers had heard about Foster's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Foster's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
