Guinness brand profile in the UK 2022
How high is the brand awareness of Guinness in the UK?
When it comes to beer drinkers, brand awareness of Guinness is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guinness in the UK?
In total, 28% of UK beer drinkers say they like Guinness. However, in actuality, among the 92% of UK respondents who know Guinness, 30% of people like the brand.
What is the usage share of Guinness in the UK?
All in all, 25% of beer drinkers in the UK use Guinness. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Guinness?
Around 21% of beer drinkers in the UK say they are likely to use Guinness again. Set in relation to the 25% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Guinness in the UK?
In August 2022, about 18% of UK beer drinkers had heard about Guinness in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Guinness in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Guinness is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guinness in the UK?
In total, 28% of UK beer drinkers say they like Guinness. However, in actuality, among the 92% of UK respondents who know Guinness, 30% of people like the brand.
What is the usage share of Guinness in the UK?
All in all, 25% of beer drinkers in the UK use Guinness. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Guinness?
Around 21% of beer drinkers in the UK say they are likely to use Guinness again. Set in relation to the 25% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Guinness in the UK?
In August 2022, about 18% of UK beer drinkers had heard about Guinness in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Guinness in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
