Estrella Damm brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Estrella Damm is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estrella Damm in the UK?
In total, 23% of UK beer drinkers say they like Estrella Damm. However, in actuality, among the 72% of UK respondents who know Estrella Damm, 32% of people like the brand.
What is the usage share of Estrella Damm in the UK?
All in all, 18% of beer drinkers in the UK use Estrella Damm. That means, of the 72% who know the brand, 25% use them.
How loyal are the drinkers of Estrella Damm?
Around 14% of beer drinkers in the UK say they are likely to use Estrella Damm again. Set in relation to the 18% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Estrella Damm in the UK?
In August 2022, about 5% of UK beer drinkers had heard about Estrella Damm in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Estrella Damm in the UK.
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