BioBio brand profile in Germany 2022
How high is the brand awareness of BioBio in Germany?
When it comes to organic food eaters, brand awareness of BioBio is at 63% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BioBio in Germany?
In total, 28% of German organic food eaters say they like BioBio. However, in actuality, among the 63% of German respondents who know BioBio, 44% of people like the brand.
What is the usage share of BioBio in Germany?
All in all, 26% of organic food eaters in Germany use BioBio. That means, of the 63% who know the brand, 41% use them.
How loyal are the consumers of BioBio?
Around 21% of organic food eaters in Germany say they are likely to use BioBio again. Set in relation to the 26% usage share of the brand, this means that 81% of their consumers show loyalty to the brand.
What's the buzz around BioBio in Germany?
In August 2022, about 12% of German organic food eaters had heard about BioBio in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around BioBio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of BioBio is at 63% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BioBio in Germany?
In total, 28% of German organic food eaters say they like BioBio. However, in actuality, among the 63% of German respondents who know BioBio, 44% of people like the brand.
What is the usage share of BioBio in Germany?
All in all, 26% of organic food eaters in Germany use BioBio. That means, of the 63% who know the brand, 41% use them.
How loyal are the consumers of BioBio?
Around 21% of organic food eaters in Germany say they are likely to use BioBio again. Set in relation to the 26% usage share of the brand, this means that 81% of their consumers show loyalty to the brand.
What's the buzz around BioBio in Germany?
In August 2022, about 12% of German organic food eaters had heard about BioBio in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around BioBio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
