REWE Bio brand profile in Germany 2022
How high is the brand awareness of REWE Bio in Germany?
When it comes to organic food eaters, brand awareness of REWE Bio is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is REWE Bio in Germany?
In total, 41% of German organic food eaters say they like REWE Bio. However, in actuality, among the 79% of German respondents who know REWE Bio, 52% of people like the brand.
What is the usage share of REWE Bio in Germany?
All in all, 40% of organic food eaters in Germany use REWE Bio. That means, of the 79% who know the brand, 51% use them.
How loyal are the consumers of REWE Bio?
Around 35% of organic food eaters in Germany say they are likely to use REWE Bio again. Set in relation to the 40% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around REWE Bio in Germany?
In August 2022, about 18% of German organic food eaters had heard about REWE Bio in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around REWE Bio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of REWE Bio is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is REWE Bio in Germany?
In total, 41% of German organic food eaters say they like REWE Bio. However, in actuality, among the 79% of German respondents who know REWE Bio, 52% of people like the brand.
What is the usage share of REWE Bio in Germany?
All in all, 40% of organic food eaters in Germany use REWE Bio. That means, of the 79% who know the brand, 51% use them.
How loyal are the consumers of REWE Bio?
Around 35% of organic food eaters in Germany say they are likely to use REWE Bio again. Set in relation to the 40% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around REWE Bio in Germany?
In August 2022, about 18% of German organic food eaters had heard about REWE Bio in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around REWE Bio in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
