Brooklyn Brewery brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Brooklyn Brewery is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Brooklyn Brewery in the United States?
In total, 8% of U.S. beer drinkers say they like Brooklyn Brewery. However, in actuality, among the 29% of U.S. respondents who know Brooklyn Brewery, 28% of people like the brand.
What is the usage share of Brooklyn Brewery in the United States?
All in all, 7% of beer drinkers in the United States use Brooklyn Brewery. That means, of the 29% who know the brand, 24% use them.
How loyal are the drinkers of Brooklyn Brewery?
Around 4% of beer drinkers in the United States say they are likely to use Brooklyn Brewery again. Set in relation to the 7% usage share of the brand, this means that 57% of their drinkers show loyalty to the brand.
What's the buzz around Brooklyn Brewery in the United States?
In August 2022, about 6% of U.S. beer drinkers had heard about Brooklyn Brewery in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Brooklyn Brewery in the United States.
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