How high is the brand awareness of ORGAN in the UK? When it comes to organic food eaters, brand awareness of ORGAN is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ORGAN in the UK? In total, 9% of UK organic food eaters say they like ORGAN. However, in actuality, among the 31% of UK respondents who know ORGAN, 29% of people like the brand.
What is the usage share of ORGAN in the UK? All in all, 7% of organic food eaters in the UK use ORGAN. That means, of the 31% who know the brand, 23% use them.
How loyal are the consumers of ORGAN? Around 5% of organic food eaters in the UK say they are likely to use ORGAN again. Set in relation to the 7% usage share of the brand, this means that 71% of their consumers show loyalty to the brand.
What's the buzz around ORGAN in the UK? In August 2022, about 5% of UK organic food eaters had heard about ORGAN in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around ORGAN in the UK.
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ORGAN brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to organic food, which of the following brands do you like?
Brand usage: When it comes to organic food, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to organic food, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). ORGAN brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335391/organ-organic-food-brand-profile-in-the-uk
Statista. "ORGAN brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335391/organ-organic-food-brand-profile-in-the-uk
Statista. (2022). ORGAN brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335391/organ-organic-food-brand-profile-in-the-uk
Statista. "Organ Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Organic Food Eaters in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335391/organ-organic-food-brand-profile-in-the-uk
Statista, ORGAN brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1335391/organ-organic-food-brand-profile-in-the-uk (last visited August 25, 2024)
ORGAN brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335391/organ-organic-food-brand-profile-in-the-uk