Reign brand profile in Germany 2022
When it comes to energy drink consumers, brand awareness of Reign is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reign in Germany?
In total, 5% of German energy drink consumers say they like Reign. However, in actuality, among the 23% of German respondents who know Reign, 22% of people like the brand.
What is the usage share of Reign in Germany?
All in all, 6% of energy drink consumers in Germany use Reign. That means, of the 23% who know the brand, 26% use them.
How loyal are the consumers of Reign?
Around 3% of energy drink consumers in Germany say they are likely to use Reign again. Set in relation to the 6% usage share of the brand, this means that 50% of their consumers show loyalty to the brand.
What's the buzz around Reign in Germany?
In August 2022, about 2% of German energy drink consumers had heard about Reign in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Reign in Germany.
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