Erdinger brand profile in Germany 2022
How high is the brand awareness of Erdinger in Germany?
When it comes to beer drinkers, brand awareness of Erdinger is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Erdinger in Germany?
In total, 24% of German beer drinkers say they like Erdinger. However, in actuality, among the 85% of German respondents who know Erdinger, 28% of people like the brand.
What is the usage share of Erdinger in Germany?
All in all, 20% of beer drinkers in Germany use Erdinger. That means, of the 85% who know the brand, 24% use them.
How loyal are the drinkers of Erdinger?
Around 17% of beer drinkers in Germany say they are likely to use Erdinger again. Set in relation to the 20% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Erdinger in Germany?
In August 2022, about 20% of German beer drinkers had heard about Erdinger in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Erdinger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Erdinger is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Erdinger in Germany?
In total, 24% of German beer drinkers say they like Erdinger. However, in actuality, among the 85% of German respondents who know Erdinger, 28% of people like the brand.
What is the usage share of Erdinger in Germany?
All in all, 20% of beer drinkers in Germany use Erdinger. That means, of the 85% who know the brand, 24% use them.
How loyal are the drinkers of Erdinger?
Around 17% of beer drinkers in Germany say they are likely to use Erdinger again. Set in relation to the 20% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Erdinger in Germany?
In August 2022, about 20% of German beer drinkers had heard about Erdinger in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Erdinger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
