Corona brand profile in Germany 2022
How high is the brand awareness of Corona in Germany?
When it comes to beer drinkers, brand awareness of Corona is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Corona in Germany?
In total, 23% of German beer drinkers say they like Corona. However, in actuality, among the 81% of German respondents who know Corona, 28% of people like the brand.
What is the usage share of Corona in Germany?
All in all, 21% of beer drinkers in Germany use Corona. That means, of the 81% who know the brand, 26% use them.
How loyal are the drinkers of Corona?
Around 15% of beer drinkers in Germany say they are likely to use Corona again. Set in relation to the 21% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Corona in Germany?
In August 2022, about 15% of German beer drinkers had heard about Corona in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Corona in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Corona is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Corona in Germany?
In total, 23% of German beer drinkers say they like Corona. However, in actuality, among the 81% of German respondents who know Corona, 28% of people like the brand.
What is the usage share of Corona in Germany?
All in all, 21% of beer drinkers in Germany use Corona. That means, of the 81% who know the brand, 26% use them.
How loyal are the drinkers of Corona?
Around 15% of beer drinkers in Germany say they are likely to use Corona again. Set in relation to the 21% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Corona in Germany?
In August 2022, about 15% of German beer drinkers had heard about Corona in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Corona in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
