Carling brand profile in the UK 2022
How high is the brand awareness of Carling in the UK?
When it comes to beer drinkers, brand awareness of Carling is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carling in the UK?
In total, 25% of UK beer drinkers say they like Carling. However, in actuality, among the 89% of UK respondents who know Carling, 28% of people like the brand.
What is the usage share of Carling in the UK?
All in all, 24% of beer drinkers in the UK use Carling. That means, of the 89% who know the brand, 27% use them.
How loyal are the drinkers of Carling?
Around 17% of beer drinkers in the UK say they are likely to use Carling again. Set in relation to the 24% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Carling in the UK?
In August 2022, about 14% of UK beer drinkers had heard about Carling in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Carling in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Carling is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carling in the UK?
In total, 25% of UK beer drinkers say they like Carling. However, in actuality, among the 89% of UK respondents who know Carling, 28% of people like the brand.
What is the usage share of Carling in the UK?
All in all, 24% of beer drinkers in the UK use Carling. That means, of the 89% who know the brand, 27% use them.
How loyal are the drinkers of Carling?
Around 17% of beer drinkers in the UK say they are likely to use Carling again. Set in relation to the 24% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Carling in the UK?
In August 2022, about 14% of UK beer drinkers had heard about Carling in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Carling in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
