Carlsberg brand profile in Germany 2023
How high is the brand awareness of Carlsberg in Germany?
When it comes to beer drinkers, brand awareness of Carlsberg is at 75 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carlsberg in Germany?
In total, 14 percent of German beer drinkers say they like Carlsberg. However, in actuality, among the 75 percent of German respondents who know Carlsberg, 19 percent of people like the brand.
What is the usage share of Carlsberg in Germany?
All in all, 12 percent of beer drinkers in Germany use Carlsberg. That means, of the 75 percent who know the brand, 16 percent use them.
How loyal are the drinkers of Carlsberg?
Around 8 percent of beer drinkers in Germany say they are likely to use Carlsberg again. Set in relation to the 12 percent usage share of the brand, this means that 67 percent of their drinkers show loyalty to the brand.
What's the buzz around Carlsberg in Germany?
In July 2023, about 10 percent of German beer drinkers had heard about Carlsberg in the media, on social media, or in advertising over the past three months. Of the 75 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around Carlsberg in Germany.
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