POWER HORSE brand profile in the UK 2022
When it comes to energy drink consumers, brand awareness of POWER HORSE is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is POWER HORSE in the UK?
In total, 5% of UK energy drink consumers say they like POWER HORSE. However, in actuality, among the 26% of UK respondents who know POWER HORSE, 19% of people like the brand.
What is the usage share of POWER HORSE in the UK?
All in all, 6% of energy drink consumers in the UK use POWER HORSE. That means, of the 26% who know the brand, 23% use them.
How loyal are the consumers of POWER HORSE?
Around 4% of energy drink consumers in the UK say they are likely to use POWER HORSE again. Set in relation to the 6% usage share of the brand, this means that 67% of their consumers show loyalty to the brand.
What's the buzz around POWER HORSE in the UK?
In August 2022, about 5% of UK energy drink consumers had heard about POWER HORSE in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around POWER HORSE in the UK.
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