How high is the brand awareness of NOCCO in the UK? When it comes to energy drink consumers, brand awareness of NOCCO is at 23% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NOCCO in the UK? In total, 7% of UK energy drink consumers say they like NOCCO. However, in actuality, among the 23% of UK respondents who know NOCCO, 30% of people like the brand.
What is the usage share of NOCCO in the UK? All in all, 7% of energy drink consumers in the UK use NOCCO. That means, of the 23% who know the brand, 30% use them.
How loyal are the consumers of NOCCO? Around 4% of energy drink consumers in the UK say they are likely to use NOCCO again. Set in relation to the 7% usage share of the brand, this means that 57% of their consumers show loyalty to the brand.
What's the buzz around NOCCO in the UK? In August 2022, about 6% of UK energy drink consumers had heard about NOCCO in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around NOCCO in the UK.
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NOCCO brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). NOCCO brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335382/nocco-energy-drinks-brand-profile-in-the-uk
Statista. "NOCCO brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335382/nocco-energy-drinks-brand-profile-in-the-uk
Statista. (2022). NOCCO brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335382/nocco-energy-drinks-brand-profile-in-the-uk
Statista. "Nocco Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335382/nocco-energy-drinks-brand-profile-in-the-uk
Statista, NOCCO brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2022 Statista, https://www.statista.com/forecasts/1335382/nocco-energy-drinks-brand-profile-in-the-uk (last visited August 25, 2024)
NOCCO brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335382/nocco-energy-drinks-brand-profile-in-the-uk