K-Bio brand profile in Germany 2022
When it comes to organic food eaters, brand awareness of K-Bio is at 59% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is K-Bio in Germany?
In total, 16% of German organic food eaters say they like K-Bio. However, in actuality, among the 59% of German respondents who know K-Bio, 27% of people like the brand.
What is the usage share of K-Bio in Germany?
All in all, 15% of organic food eaters in Germany use K-Bio. That means, of the 59% who know the brand, 25% use them.
How loyal are the consumers of K-Bio?
Around 12% of organic food eaters in Germany say they are likely to use K-Bio again. Set in relation to the 15% usage share of the brand, this means that 80% of their consumers show loyalty to the brand.
What's the buzz around K-Bio in Germany?
In August 2022, about 6% of German organic food eaters had heard about K-Bio in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around K-Bio in Germany.
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