Astra brand profile in Germany 2022
How high is the brand awareness of Astra in Germany?
When it comes to beer drinkers, brand awareness of Astra is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Astra in Germany?
In total, 18% of German beer drinkers say they like Astra. However, in actuality, among the 66% of German respondents who know Astra, 27% of people like the brand.
What is the usage share of Astra in Germany?
All in all, 17% of beer drinkers in Germany use Astra. That means, of the 66% who know the brand, 26% use them.
How loyal are the drinkers of Astra?
Around 14% of beer drinkers in Germany say they are likely to use Astra again. Set in relation to the 17% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Astra in Germany?
In August 2022, about 10% of German beer drinkers had heard about Astra in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Astra in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Astra is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Astra in Germany?
In total, 18% of German beer drinkers say they like Astra. However, in actuality, among the 66% of German respondents who know Astra, 27% of people like the brand.
What is the usage share of Astra in Germany?
All in all, 17% of beer drinkers in Germany use Astra. That means, of the 66% who know the brand, 26% use them.
How loyal are the drinkers of Astra?
Around 14% of beer drinkers in Germany say they are likely to use Astra again. Set in relation to the 17% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Astra in Germany?
In August 2022, about 10% of German beer drinkers had heard about Astra in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Astra in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
