HRS holidays brand profile in Germany 2022
How high is the brand awareness of HRS holidays in Germany?
When it comes to travel portal users, brand awareness of HRS holidays is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HRS holidays in Germany?
In total, 9% of German travel portal users say they like HRS holidays. However, in actuality, among the 50% of German respondents who know HRS holidays, 18% of people like the brand.
What is the usage share of HRS holidays in Germany?
All in all, 5% of travel portal users in Germany use HRS holidays. That means, of the 50% who know the brand, 10% use them.
How loyal are the users of HRS holidays?
Around 3% of travel portal users in Germany say they are likely to use HRS holidays again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around HRS holidays in Germany?
In August 2022, about 3% of German travel portal users had heard about HRS holidays in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around HRS holidays in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of HRS holidays is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HRS holidays in Germany?
In total, 9% of German travel portal users say they like HRS holidays. However, in actuality, among the 50% of German respondents who know HRS holidays, 18% of people like the brand.
What is the usage share of HRS holidays in Germany?
All in all, 5% of travel portal users in Germany use HRS holidays. That means, of the 50% who know the brand, 10% use them.
How loyal are the users of HRS holidays?
Around 3% of travel portal users in Germany say they are likely to use HRS holidays again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around HRS holidays in Germany?
In August 2022, about 3% of German travel portal users had heard about HRS holidays in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around HRS holidays in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
