Maximal G brand profile in Germany 2022
When it comes to energy drink consumers, brand awareness of Maximal G is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maximal G in Germany?
In total, 6% of German energy drink consumers say they like Maximal G. However, in actuality, among the 24% of German respondents who know Maximal G, 25% of people like the brand.
What is the usage share of Maximal G in Germany?
All in all, 7% of energy drink consumers in Germany use Maximal G. That means, of the 24% who know the brand, 29% use them.
How loyal are the consumers of Maximal G?
Around 4% of energy drink consumers in Germany say they are likely to use Maximal G again. Set in relation to the 7% usage share of the brand, this means that 57% of their consumers show loyalty to the brand.
What's the buzz around Maximal G in Germany?
In August 2022, about 4% of German energy drink consumers had heard about Maximal G in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Maximal G in Germany.
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