28 BLACK brand profile in Germany 2022
When it comes to energy drink consumers, brand awareness of 28 BLACK is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is 28 BLACK in Germany?
In total, 16% of German energy drink consumers say they like 28 BLACK. However, in actuality, among the 55% of German respondents who know 28 BLACK, 29% of people like the brand.
What is the usage share of 28 BLACK in Germany?
All in all, 15% of energy drink consumers in Germany use 28 BLACK. That means, of the 55% who know the brand, 27% use them.
How loyal are the consumers of 28 BLACK?
Around 10% of energy drink consumers in Germany say they are likely to use 28 BLACK again. Set in relation to the 15% usage share of the brand, this means that 67% of their consumers show loyalty to the brand.
What's the buzz around 28 BLACK in Germany?
In August 2022, about 14% of German energy drink consumers had heard about 28 BLACK in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around 28 BLACK in Germany.
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