Stella Artois brand profile in the UK 2022
How high is the brand awareness of Stella Artois in the UK?
When it comes to beer drinkers, brand awareness of Stella Artois is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stella Artois in the UK?
In total, 32% of UK beer drinkers say they like Stella Artois. However, in actuality, among the 92% of UK respondents who know Stella Artois, 35% of people like the brand.
What is the usage share of Stella Artois in the UK?
All in all, 27% of beer drinkers in the UK use Stella Artois. That means, of the 92% who know the brand, 29% use them.
How loyal are the drinkers of Stella Artois?
Around 23% of beer drinkers in the UK say they are likely to use Stella Artois again. Set in relation to the 27% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Stella Artois in the UK?
In August 2022, about 12% of UK beer drinkers had heard about Stella Artois in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Stella Artois in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Stella Artois is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stella Artois in the UK?
In total, 32% of UK beer drinkers say they like Stella Artois. However, in actuality, among the 92% of UK respondents who know Stella Artois, 35% of people like the brand.
What is the usage share of Stella Artois in the UK?
All in all, 27% of beer drinkers in the UK use Stella Artois. That means, of the 92% who know the brand, 29% use them.
How loyal are the drinkers of Stella Artois?
Around 23% of beer drinkers in the UK say they are likely to use Stella Artois again. Set in relation to the 27% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Stella Artois in the UK?
In August 2022, about 12% of UK beer drinkers had heard about Stella Artois in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Stella Artois in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
