Bang brand profile in Germany 2022
When it comes to energy drink consumers, brand awareness of Bang is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bang in Germany?
In total, 5% of German energy drink consumers say they like Bang. However, in actuality, among the 24% of German respondents who know Bang, 21% of people like the brand.
What is the usage share of Bang in Germany?
All in all, 5% of energy drink consumers in Germany use Bang. That means, of the 24% who know the brand, 21% use them.
How loyal are the consumers of Bang?
Around 3% of energy drink consumers in Germany say they are likely to use Bang again. Set in relation to the 5% usage share of the brand, this means that 60% of their consumers show loyalty to the brand.
What's the buzz around Bang in Germany?
In August 2022, about 4% of German energy drink consumers had heard about Bang in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Bang in Germany.
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