DER Touristik brand profile in Germany 2022
How high is the brand awareness of DER Touristik in Germany?
When it comes to travel portal users, brand awareness of DER Touristik is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DER Touristik in Germany?
In total, 11% of German travel portal users say they like DER Touristik. However, in actuality, among the 51% of German respondents who know DER Touristik, 22% of people like the brand.
What is the usage share of DER Touristik in Germany?
All in all, 6% of travel portal users in Germany use DER Touristik. That means, of the 51% who know the brand, 12% use them.
How loyal are the users of DER Touristik?
Around 4% of travel portal users in Germany say they are likely to use DER Touristik again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around DER Touristik in Germany?
In August 2022, about 5% of German travel portal users had heard about DER Touristik in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around DER Touristik in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of DER Touristik is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DER Touristik in Germany?
In total, 11% of German travel portal users say they like DER Touristik. However, in actuality, among the 51% of German respondents who know DER Touristik, 22% of people like the brand.
What is the usage share of DER Touristik in Germany?
All in all, 6% of travel portal users in Germany use DER Touristik. That means, of the 51% who know the brand, 12% use them.
How loyal are the users of DER Touristik?
Around 4% of travel portal users in Germany say they are likely to use DER Touristik again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around DER Touristik in Germany?
In August 2022, about 5% of German travel portal users had heard about DER Touristik in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around DER Touristik in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
