Veltins brand profile in Germany 2022
How high is the brand awareness of Veltins in Germany?
When it comes to beer drinkers, brand awareness of Veltins is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Veltins in Germany?
In total, 19% of German beer drinkers say they like Veltins. However, in actuality, among the 88% of German respondents who know Veltins, 22% of people like the brand.
What is the usage share of Veltins in Germany?
All in all, 17% of beer drinkers in Germany use Veltins. That means, of the 88% who know the brand, 19% use them.
How loyal are the drinkers of Veltins?
Around 12% of beer drinkers in Germany say they are likely to use Veltins again. Set in relation to the 17% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Veltins in Germany?
In August 2022, about 12% of German beer drinkers had heard about Veltins in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Veltins in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Veltins is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Veltins in Germany?
In total, 19% of German beer drinkers say they like Veltins. However, in actuality, among the 88% of German respondents who know Veltins, 22% of people like the brand.
What is the usage share of Veltins in Germany?
All in all, 17% of beer drinkers in Germany use Veltins. That means, of the 88% who know the brand, 19% use them.
How loyal are the drinkers of Veltins?
Around 12% of beer drinkers in Germany say they are likely to use Veltins again. Set in relation to the 17% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Veltins in Germany?
In August 2022, about 12% of German beer drinkers had heard about Veltins in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Veltins in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
