GUT BIO brand profile in Germany 2022
When it comes to organic food eaters, brand awareness of GUT BIO is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is GUT BIO in Germany?
In total, 14% of German organic food eaters say they like GUT BIO. However, in actuality, among the 55% of German respondents who know GUT BIO, 25% of people like the brand.
What is the usage share of GUT BIO in Germany?
All in all, 13% of organic food eaters in Germany use GUT BIO. That means, of the 55% who know the brand, 24% use them.
How loyal are the consumers of GUT BIO?
Around 10% of organic food eaters in Germany say they are likely to use GUT BIO again. Set in relation to the 13% usage share of the brand, this means that 77% of their consumers show loyalty to the brand.
What's the buzz around GUT BIO in Germany?
In August 2022, about 5% of German organic food eaters had heard about GUT BIO in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around GUT BIO in Germany.
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