Carabao ENERGY DRINK brand profile in the UK 2022
When it comes to energy drink consumers, brand awareness of Carabao ENERGY DRINK is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carabao ENERGY DRINK in the UK?
In total, 13% of UK energy drink consumers say they like Carabao ENERGY DRINK. However, in actuality, among the 55% of UK respondents who know Carabao ENERGY DRINK, 24% of people like the brand.
What is the usage share of Carabao ENERGY DRINK in the UK?
All in all, 12% of energy drink consumers in the UK use Carabao ENERGY DRINK. That means, of the 55% who know the brand, 22% use them.
How loyal are the consumers of Carabao ENERGY DRINK?
Around 7% of energy drink consumers in the UK say they are likely to use Carabao ENERGY DRINK again. Set in relation to the 12% usage share of the brand, this means that 58% of their consumers show loyalty to the brand.
What's the buzz around Carabao ENERGY DRINK in the UK?
In August 2022, about 13% of UK energy drink consumers had heard about Carabao ENERGY DRINK in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Carabao ENERGY DRINK in the UK.
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