Check24 brand profile in Germany 2022
When it comes to travel portal users, brand awareness of Check24 is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Check24 in Germany?
In total, 54% of German travel portal users say they like Check24. However, in actuality, among the 91% of German respondents who know Check24, 59% of people like the brand.
What is the usage share of Check24 in Germany?
All in all, 39% of travel portal users in Germany use Check24. That means, of the 91% who know the brand, 43% use them.
How loyal are the users of Check24?
Around 34% of travel portal users in Germany say they are likely to use Check24 again. Set in relation to the 39% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Check24 in Germany?
In August 2022, about 52% of German travel portal users had heard about Check24 in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 57%, meaning at the time of the survey there's considerable buzz around Check24 in Germany.
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