Krombacher brand profile in Germany 2023
How high is the brand awareness of Krombacher in Germany?
When it comes to beer drinkers, brand awareness of Krombacher is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Krombacher in Germany?
In total, 38 percent of German beer drinkers say they like Krombacher. However, in actuality, among the 94 percent of German respondents who know Krombacher, 40 percent of people like the brand.
What is the usage share of Krombacher in Germany?
All in all, 33 percent of beer drinkers in Germany use Krombacher. That means, of the 94 percent who know the brand, 35 percent use them.
How loyal are the drinkers of Krombacher?
Around 27 percent of beer drinkers in Germany say they are likely to use Krombacher again. Set in relation to the 33 percent usage share of the brand, this means that 82 percent of their drinkers show loyalty to the brand.
What's the buzz around Krombacher in Germany?
In July 2023, about 28 percent of German beer drinkers had heard about Krombacher in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Krombacher in Germany.
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