Kronenbourg 1664 brand profile in the UK 2022
When it comes to beer drinkers, brand awareness of Kronenbourg 1664 is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kronenbourg 1664 in the UK?
In total, 22% of UK beer drinkers say they like Kronenbourg 1664. However, in actuality, among the 86% of UK respondents who know Kronenbourg 1664, 26% of people like the brand.
What is the usage share of Kronenbourg 1664 in the UK?
All in all, 16% of beer drinkers in the UK use Kronenbourg 1664. That means, of the 86% who know the brand, 19% use them.
How loyal are the drinkers of Kronenbourg 1664?
Around 13% of beer drinkers in the UK say they are likely to use Kronenbourg 1664 again. Set in relation to the 16% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Kronenbourg 1664 in the UK?
In August 2022, about 7% of UK beer drinkers had heard about Kronenbourg 1664 in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Kronenbourg 1664 in the UK.
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