König Pilsner brand profile in Germany 2023
How high is the brand awareness of König Pilsner in Germany?
When it comes to beer drinkers, brand awareness of König Pilsner is at 86 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is König Pilsner in Germany?
In total, 20 percent of German beer drinkers say they like König Pilsner. However, in actuality, among the 86 percent of German respondents who know König Pilsner, 23 percent of people like the brand.
What is the usage share of König Pilsner in Germany?
All in all, 15 percent of beer drinkers in Germany use König Pilsner. That means, of the 86 percent who know the brand, 17 percent use them.
How loyal are the drinkers of König Pilsner?
Around 11 percent of beer drinkers in Germany say they are likely to use König Pilsner again. Set in relation to the 15 percent usage share of the brand, this means that 73 percent of their drinkers show loyalty to the brand.
What's the buzz around König Pilsner in Germany?
In July 2023, about 13 percent of German beer drinkers had heard about König Pilsner in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around König Pilsner in Germany.
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