Jever brand profile in Germany 2023
How high is the brand awareness of Jever in Germany?
When it comes to beer drinkers, brand awareness of Jever is at 84 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jever in Germany?
In total, 21 percent of German beer drinkers say they like Jever. However, in actuality, among the 84 percent of German respondents who know Jever, 25 percent of people like the brand.
What is the usage share of Jever in Germany?
All in all, 16 percent of beer drinkers in Germany use Jever. That means, of the 84 percent who know the brand, 19 percent use them.
How loyal are the drinkers of Jever?
Around 13 percent of beer drinkers in Germany say they are likely to use Jever again. Set in relation to the 16 percent usage share of the brand, this means that 81 percent of their drinkers show loyalty to the brand.
What's the buzz around Jever in Germany?
In July 2023, about 17 percent of German beer drinkers had heard about Jever in the media, on social media, or in advertising over the past three months. Of the 84 percent who know the brand, that's 20 percent, meaning at the time of the survey there's little buzz around Jever in Germany.
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