TUI brand profile in Germany 2023
How high is the brand awareness of TUI in Germany?
When it comes to travel portal users, brand awareness of TUI is at 88 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TUI in Germany?
In total, 31 percent of German travel portal users say they like TUI. However, in actuality, among the 88 percent of German respondents who know TUI, 35 percent of people like the brand.
What is the usage share of TUI in Germany?
All in all, 17 percent of travel portal users in Germany use TUI. That means, of the 88 percent who know the brand, 19 percent use them.
How loyal are the users of TUI?
Around 13 percent of travel portal users in Germany say they are likely to use TUI again. Set in relation to the 17 percent usage share of the brand, this means that 76 percent of their users show loyalty to the brand.
What's the buzz around TUI in Germany?
In June 2023, about 15 percent of German travel portal users had heard about TUI in the media, on social media, or in advertising over the past three months. Of the 88 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around TUI in Germany.
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