Tyskie brand profile in Germany 2022
How high is the brand awareness of Tyskie in Germany?
When it comes to beer drinkers, brand awareness of Tyskie is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tyskie in Germany?
In total, 10% of German beer drinkers say they like Tyskie. However, in actuality, among the 40% of German respondents who know Tyskie, 25% of people like the brand.
What is the usage share of Tyskie in Germany?
All in all, 8% of beer drinkers in Germany use Tyskie. That means, of the 40% who know the brand, 20% use them.
How loyal are the drinkers of Tyskie?
Around 7% of beer drinkers in Germany say they are likely to use Tyskie again. Set in relation to the 8% usage share of the brand, this means that 88% of their drinkers show loyalty to the brand.
What's the buzz around Tyskie in Germany?
In August 2022, about 2% of German beer drinkers had heard about Tyskie in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Tyskie in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Tyskie is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tyskie in Germany?
In total, 10% of German beer drinkers say they like Tyskie. However, in actuality, among the 40% of German respondents who know Tyskie, 25% of people like the brand.
What is the usage share of Tyskie in Germany?
All in all, 8% of beer drinkers in Germany use Tyskie. That means, of the 40% who know the brand, 20% use them.
How loyal are the drinkers of Tyskie?
Around 7% of beer drinkers in Germany say they are likely to use Tyskie again. Set in relation to the 8% usage share of the brand, this means that 88% of their drinkers show loyalty to the brand.
What's the buzz around Tyskie in Germany?
In August 2022, about 2% of German beer drinkers had heard about Tyskie in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Tyskie in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
