Bioland brand profile in Germany 2022
How high is the brand awareness of Bioland in Germany?
When it comes to organic food eaters, brand awareness of Bioland is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bioland in Germany?
In total, 23% of German organic food eaters say they like Bioland. However, in actuality, among the 69% of German respondents who know Bioland, 33% of people like the brand.
What is the usage share of Bioland in Germany?
All in all, 20% of organic food eaters in Germany use Bioland. That means, of the 69% who know the brand, 29% use them.
How loyal are the consumers of Bioland?
Around 14% of organic food eaters in Germany say they are likely to use Bioland again. Set in relation to the 20% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around Bioland in Germany?
In August 2022, about 10% of German organic food eaters had heard about Bioland in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Bioland in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Bioland is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bioland in Germany?
In total, 23% of German organic food eaters say they like Bioland. However, in actuality, among the 69% of German respondents who know Bioland, 33% of people like the brand.
What is the usage share of Bioland in Germany?
All in all, 20% of organic food eaters in Germany use Bioland. That means, of the 69% who know the brand, 29% use them.
How loyal are the consumers of Bioland?
Around 14% of organic food eaters in Germany say they are likely to use Bioland again. Set in relation to the 20% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around Bioland in Germany?
In August 2022, about 10% of German organic food eaters had heard about Bioland in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Bioland in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
