Guinness brand profile in Germany 2022
How high is the brand awareness of Guinness in Germany?
When it comes to beer drinkers, brand awareness of Guinness is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guinness in Germany?
In total, 18% of German beer drinkers say they like Guinness. However, in actuality, among the 70% of German respondents who know Guinness, 26% of people like the brand.
What is the usage share of Guinness in Germany?
All in all, 10% of beer drinkers in Germany use Guinness. That means, of the 70% who know the brand, 14% use them.
How loyal are the drinkers of Guinness?
Around 8% of beer drinkers in Germany say they are likely to use Guinness again. Set in relation to the 10% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Guinness in Germany?
In August 2022, about 5% of German beer drinkers had heard about Guinness in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Guinness in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Guinness is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Guinness in Germany?
In total, 18% of German beer drinkers say they like Guinness. However, in actuality, among the 70% of German respondents who know Guinness, 26% of people like the brand.
What is the usage share of Guinness in Germany?
All in all, 10% of beer drinkers in Germany use Guinness. That means, of the 70% who know the brand, 14% use them.
How loyal are the drinkers of Guinness?
Around 8% of beer drinkers in Germany say they are likely to use Guinness again. Set in relation to the 10% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Guinness in Germany?
In August 2022, about 5% of German beer drinkers had heard about Guinness in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Guinness in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
