Rothaus brand profile in Germany 2022
How high is the brand awareness of Rothaus in Germany?
When it comes to beer drinkers, brand awareness of Rothaus is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rothaus in Germany?
In total, 13% of German beer drinkers say they like Rothaus. However, in actuality, among the 47% of German respondents who know Rothaus, 28% of people like the brand.
What is the usage share of Rothaus in Germany?
All in all, 9% of beer drinkers in Germany use Rothaus. That means, of the 47% who know the brand, 19% use them.
How loyal are the drinkers of Rothaus?
Around 7% of beer drinkers in Germany say they are likely to use Rothaus again. Set in relation to the 9% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Rothaus in Germany?
In August 2022, about 4% of German beer drinkers had heard about Rothaus in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Rothaus in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Rothaus is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rothaus in Germany?
In total, 13% of German beer drinkers say they like Rothaus. However, in actuality, among the 47% of German respondents who know Rothaus, 28% of people like the brand.
What is the usage share of Rothaus in Germany?
All in all, 9% of beer drinkers in Germany use Rothaus. That means, of the 47% who know the brand, 19% use them.
How loyal are the drinkers of Rothaus?
Around 7% of beer drinkers in Germany say they are likely to use Rothaus again. Set in relation to the 9% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Rothaus in Germany?
In August 2022, about 4% of German beer drinkers had heard about Rothaus in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Rothaus in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
