Biona brand profile in the UK 2022
How high is the brand awareness of Biona in the UK?
When it comes to organic food eaters, brand awareness of Biona is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biona in the UK?
In total, 12% of UK organic food eaters say they like Biona. However, in actuality, among the 39% of UK respondents who know Biona, 31% of people like the brand.
What is the usage share of Biona in the UK?
All in all, 10% of organic food eaters in the UK use Biona. That means, of the 39% who know the brand, 26% use them.
How loyal are the consumers of Biona?
Around 7% of organic food eaters in the UK say they are likely to use Biona again. Set in relation to the 10% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around Biona in the UK?
In August 2022, about 8% of UK organic food eaters had heard about Biona in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Biona in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Biona is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biona in the UK?
In total, 12% of UK organic food eaters say they like Biona. However, in actuality, among the 39% of UK respondents who know Biona, 31% of people like the brand.
What is the usage share of Biona in the UK?
All in all, 10% of organic food eaters in the UK use Biona. That means, of the 39% who know the brand, 26% use them.
How loyal are the consumers of Biona?
Around 7% of organic food eaters in the UK say they are likely to use Biona again. Set in relation to the 10% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around Biona in the UK?
In August 2022, about 8% of UK organic food eaters had heard about Biona in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Biona in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
