How high is the brand awareness of Biona in the UK? When it comes to organic food eaters, brand awareness of Biona is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biona in the UK? In total, 12% of UK organic food eaters say they like Biona. However, in actuality, among the 39% of UK respondents who know Biona, 31% of people like the brand.
What is the usage share of Biona in the UK? All in all, 10% of organic food eaters in the UK use Biona. That means, of the 39% who know the brand, 26% use them.
How loyal are the consumers of Biona? Around 7% of organic food eaters in the UK say they are likely to use Biona again. Set in relation to the 10% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around Biona in the UK? In August 2022, about 8% of UK organic food eaters had heard about Biona in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Biona in the UK.
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Biona brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to organic food, which of the following brands do you like?
Brand usage: When it comes to organic food, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to organic food, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Biona brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335345/biona-organic-food-brand-profile-in-the-uk
Statista. "Biona brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335345/biona-organic-food-brand-profile-in-the-uk
Statista. (2022). Biona brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335345/biona-organic-food-brand-profile-in-the-uk
Statista. "Biona Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Organic Food Eaters in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335345/biona-organic-food-brand-profile-in-the-uk
Statista, Biona brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1335345/biona-organic-food-brand-profile-in-the-uk (last visited August 25, 2024)
Biona brand awareness, usage, popularity, loyalty, and buzz among organic food eaters in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335345/biona-organic-food-brand-profile-in-the-uk