Biofair brand profile in the UK 2022
When it comes to organic food eaters, brand awareness of Biofair is at 34% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biofair in the UK?
In total, 12% of UK organic food eaters say they like Biofair. However, in actuality, among the 34% of UK respondents who know Biofair, 35% of people like the brand.
What is the usage share of Biofair in the UK?
All in all, 10% of organic food eaters in the UK use Biofair. That means, of the 34% who know the brand, 29% use them.
How loyal are the consumers of Biofair?
Around 5% of organic food eaters in the UK say they are likely to use Biofair again. Set in relation to the 10% usage share of the brand, this means that 50% of their consumers show loyalty to the brand.
What's the buzz around Biofair in the UK?
In August 2022, about 8% of UK organic food eaters had heard about Biofair in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Biofair in the UK.
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