V Energy brand profile in the UK 2022
When it comes to energy drink consumers, brand awareness of V Energy is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is V Energy in the UK?
In total, 6% of UK energy drink consumers say they like V Energy. However, in actuality, among the 36% of UK respondents who know V Energy, 17% of people like the brand.
What is the usage share of V Energy in the UK?
All in all, 6% of energy drink consumers in the UK use V Energy. That means, of the 36% who know the brand, 17% use them.
How loyal are the consumers of V Energy?
Around 3% of energy drink consumers in the UK say they are likely to use V Energy again. Set in relation to the 6% usage share of the brand, this means that 50% of their consumers show loyalty to the brand.
What's the buzz around V Energy in the UK?
In August 2022, about 2% of UK energy drink consumers had heard about V Energy in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around V Energy in the UK.
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