Carlsberg brand profile in the UK 2022
How high is the brand awareness of Carlsberg in the UK?
When it comes to beer drinkers, brand awareness of Carlsberg is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carlsberg in the UK?
In total, 27% of UK beer drinkers say they like Carlsberg. However, in actuality, among the 92% of UK respondents who know Carlsberg, 29% of people like the brand.
What is the usage share of Carlsberg in the UK?
All in all, 25% of beer drinkers in the UK use Carlsberg. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Carlsberg?
Around 18% of beer drinkers in the UK say they are likely to use Carlsberg again. Set in relation to the 25% usage share of the brand, this means that 72% of their drinkers show loyalty to the brand.
What's the buzz around Carlsberg in the UK?
In August 2022, about 15% of UK beer drinkers had heard about Carlsberg in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Carlsberg in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Carlsberg is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carlsberg in the UK?
In total, 27% of UK beer drinkers say they like Carlsberg. However, in actuality, among the 92% of UK respondents who know Carlsberg, 29% of people like the brand.
What is the usage share of Carlsberg in the UK?
All in all, 25% of beer drinkers in the UK use Carlsberg. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Carlsberg?
Around 18% of beer drinkers in the UK say they are likely to use Carlsberg again. Set in relation to the 25% usage share of the brand, this means that 72% of their drinkers show loyalty to the brand.
What's the buzz around Carlsberg in the UK?
In August 2022, about 15% of UK beer drinkers had heard about Carlsberg in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Carlsberg in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
