POWER HORSE brand profile in Germany 2022
How high is the brand awareness of POWER HORSE in Germany?
When it comes to energy drink consumers, brand awareness of POWER HORSE is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is POWER HORSE in Germany?
In total, 7% of German energy drink consumers say they like POWER HORSE. However, in actuality, among the 36% of German respondents who know POWER HORSE, 19% of people like the brand.
What is the usage share of POWER HORSE in Germany?
All in all, 8% of energy drink consumers in Germany use POWER HORSE. That means, of the 36% who know the brand, 22% use them.
How loyal are the consumers of POWER HORSE?
Around 5% of energy drink consumers in Germany say they are likely to use POWER HORSE again. Set in relation to the 8% usage share of the brand, this means that 62% of their consumers show loyalty to the brand.
What's the buzz around POWER HORSE in Germany?
In August 2022, about 5% of German energy drink consumers had heard about POWER HORSE in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around POWER HORSE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to energy drink consumers, brand awareness of POWER HORSE is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is POWER HORSE in Germany?
In total, 7% of German energy drink consumers say they like POWER HORSE. However, in actuality, among the 36% of German respondents who know POWER HORSE, 19% of people like the brand.
What is the usage share of POWER HORSE in Germany?
All in all, 8% of energy drink consumers in Germany use POWER HORSE. That means, of the 36% who know the brand, 22% use them.
How loyal are the consumers of POWER HORSE?
Around 5% of energy drink consumers in Germany say they are likely to use POWER HORSE again. Set in relation to the 8% usage share of the brand, this means that 62% of their consumers show loyalty to the brand.
What's the buzz around POWER HORSE in Germany?
In August 2022, about 5% of German energy drink consumers had heard about POWER HORSE in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around POWER HORSE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
