Bitburger brand profile in Germany 2023
How high is the brand awareness of Bitburger in Germany?
When it comes to beer drinkers, brand awareness of Bitburger is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bitburger in Germany?
In total, 31% of German beer drinkers say they like Bitburger.
What is the usage share of Bitburger in Germany?
All in all, 27% of beer drinkers in Germany use Bitburger.
How loyal are the drinkers of Bitburger?
Around 20% of beer drinkers in Germany say they are likely to use Bitburger again.
What's the buzz around Bitburger in Germany?
In July and August 2023, about 26% of German beer drinkers had heard about Bitburger in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Bitburger is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bitburger in Germany?
In total, 31% of German beer drinkers say they like Bitburger.
What is the usage share of Bitburger in Germany?
All in all, 27% of beer drinkers in Germany use Bitburger.
How loyal are the drinkers of Bitburger?
Around 20% of beer drinkers in Germany say they are likely to use Bitburger again.
What's the buzz around Bitburger in Germany?
In July and August 2023, about 26% of German beer drinkers had heard about Bitburger in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
