Augustiner brand profile in Germany 2022
How high is the brand awareness of Augustiner in Germany?
When it comes to beer drinkers, brand awareness of Augustiner is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Augustiner in Germany?
In total, 15% of German beer drinkers say they like Augustiner. However, in actuality, among the 49% of German respondents who know Augustiner, 31% of people like the brand.
What is the usage share of Augustiner in Germany?
All in all, 11% of beer drinkers in Germany use Augustiner. That means, of the 49% who know the brand, 22% use them.
How loyal are the drinkers of Augustiner?
Around 9% of beer drinkers in Germany say they are likely to use Augustiner again. Set in relation to the 11% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Augustiner in Germany?
In August 2022, about 5% of German beer drinkers had heard about Augustiner in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Augustiner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Augustiner is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Augustiner in Germany?
In total, 15% of German beer drinkers say they like Augustiner. However, in actuality, among the 49% of German respondents who know Augustiner, 31% of people like the brand.
What is the usage share of Augustiner in Germany?
All in all, 11% of beer drinkers in Germany use Augustiner. That means, of the 49% who know the brand, 22% use them.
How loyal are the drinkers of Augustiner?
Around 9% of beer drinkers in Germany say they are likely to use Augustiner again. Set in relation to the 11% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Augustiner in Germany?
In August 2022, about 5% of German beer drinkers had heard about Augustiner in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Augustiner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
