Beck's brand profile in Germany 2023
How high is the brand awareness of Beck's in Germany?
When it comes to beer drinkers, brand awareness of Beck's is at 92 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Beck's in Germany?
In total, 37 percent of German beer drinkers say they like Beck's. However, in actuality, among the 92 percent of German respondents who know Beck's, 40 percent of people like the brand.
What is the usage share of Beck's in Germany?
All in all, 33 percent of beer drinkers in Germany use Beck's. That means, of the 92 percent who know the brand, 36 percent use them.
How loyal are the drinkers of Beck's?
Around 26 percent of beer drinkers in Germany say they are likely to use Beck's again. Set in relation to the 33 percent usage share of the brand, this means that 79 percent of their drinkers show loyalty to the brand.
What's the buzz around Beck's in Germany?
In July 2023, about 28 percent of German beer drinkers had heard about Beck's in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Beck's in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
