lastminute brand profile in Germany 2022
How high is the brand awareness of lastminute in Germany?
When it comes to travel portal users, brand awareness of lastminute is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lastminute in Germany?
In total, 11% of German travel portal users say they like lastminute. However, in actuality, among the 57% of German respondents who know lastminute, 19% of people like the brand.
What is the usage share of lastminute in Germany?
All in all, 5% of travel portal users in Germany use lastminute. That means, of the 57% who know the brand, 9% use them.
How loyal are the users of lastminute?
Around 3% of travel portal users in Germany say they are likely to use lastminute again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around lastminute in Germany?
In August 2022, about 3% of German travel portal users had heard about lastminute in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around lastminute in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to travel portal users, brand awareness of lastminute is at 57% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lastminute in Germany?
In total, 11% of German travel portal users say they like lastminute. However, in actuality, among the 57% of German respondents who know lastminute, 19% of people like the brand.
What is the usage share of lastminute in Germany?
All in all, 5% of travel portal users in Germany use lastminute. That means, of the 57% who know the brand, 9% use them.
How loyal are the users of lastminute?
Around 3% of travel portal users in Germany say they are likely to use lastminute again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around lastminute in Germany?
In August 2022, about 3% of German travel portal users had heard about lastminute in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around lastminute in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
